"Cool wears off, useful never does"

My experience – 18 years in advertising with projects exceeding €30M, a 12-year teaching stint with over 1,000 students, and 100+ conference talks under my belt.

I made all the mistakes so you don't have to. 

Here you will find my hands-on experience, distilled into bite-sized pieces. Tips, tricks, and strange bits of advice that smoothed the road ahead – and helped me stay sane(ish).

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